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Sweet Water Hollow was born out of the desire to form a new connection with the river personally.  It has become a place of community, of celebration and an intimate place of connection.  We let about 75% of our prime dates go to private events and fill the rest with incredible concerts and community events.  Supporting community is important to us so we gift 4 non-profits per year our NON-PROFIT AT COST RATE. 


Being born and raised in Salmon, Idaho, has given me the distinction of knowing how to rope a calf and unpin a raft.  I love the ties to the Old West, accompanied by the amazing opportunities to recreate outdoors.  The mountains and the rivers are the places I breathe easier and connect with my roots.  At my core, I am an artist. My professional training in graphic design, non-profit work, and event management have combined with my army of talented friends to create this unique space.  

This project is dedicated to my mother, Frannie, who was always my teacher and believer. She's the real pioneer woman of our family.   Sweet Water is my tribute to her love, strength and courage.  And it's also what I call the gift both my parents taught me.

Sweet Water can mean many different things to different people.  To me, it's being given the gift of both living in a magical place and the perspective to understand the greatness and uniqueness of its simplistic beauty and history.   Rushing water makes our hearts race and draws us like gravity.  The stars over the valley and wind in the trees feel like home.  The dance with rivers as they carve through canyons and valleys is one of the amazing gifts we can all embrace.


This space was created because nothing like this exists for our community and visitors.  This intimate experience with the Salmon River, the sound of it running by, and the wonderful natural amphitheater create the perfect atmosphere for friends, family, fundraisers, and parties.  We are trying to stay true in style to our western heritage and the adventurous spirit of the wild west.  

Amy Tonsmeire
Owner & Manager

Frannie Bender Tonsmeire, Hayden Creek  1970

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